How I Met Your Mother x Hinge: “Find Your Yellow Umbrella”

What if one of the most iconic TV love stories met the dating app built for real connection?

This passion project campaign is a brand collab between How I Met Your Mother and Hinge, bringing the show’s iconic “yellow umbrella” metaphor into today’s dating world. Even 11 years off the air, HIMYM’s lessons about missed connections, timing, and finding the one is hitting home for a new generation. Through a series of New York City out-of-home placements, this campaign plays with nostalgic references to remind people that their next great love story might be just one prompt away…