Glossier “Perfectly Imperfect” Campaign

Nominated for a 2025 Addy in Out-Of-Home Media

Natural beauty ads are typically aimed at women and male beauty in advertising is often done from a sexualizing gaze. The mission of this campaign was to promote awareness to natural quirks that some men don’t love, but should.

FINAL AD 1- Ethan.jpg
FINAL AD 2- Bryce.jpg
Ad 3- Ben.jpg
Ad 4- Ty.jpg
Ad 5- Chris copy.jpg
Ethan Mockup.jpg
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