Forever 21- “The Main Character” Ad Campaign

Selling connection from afar? Pining-Synthesis was designed to be a platform to connect long distance couples even when they are apart, growing their virtual gardens together.

Year
2024

Client
Forever 21

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Logo for Pinning & Synthesis, Heart String Garden, featuring a heart with a string attached and decorative elements
Person wearing a white t-shirt and green apron with a logo that says "Pinning Synthesis, Heart String Garden" and a heart-shaped graphic.
Text about Pining-Synthesis Heartstring Garden helping long-distance couples stay connected through shared experiences and love.
A large potted plant with white flowers and green leaves sitting on a wooden table near a window, with a lamp in the background.
Set of branding materials for Pining Synthesis Heartstring Garden, including a letterhead, business cards, a note card, an envelope, and a patterned paper, all featuring illustrations of potted plants and a logo with a heart-shaped flower.
A beige paper shopping bag with a logo that says 'Pinning Synthesis Heart String Garden,' featuring a heart design, placed on a surface with shadowed palm leaves in the background.